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CauseResponse
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Jerry Michaud, CFRE, founder and president of ​CauseResponse, brings over 30 years of experience in storytelling, brand development, creative marketing strategies, and raising public awareness and resources. He has a diverse commercial advertising, marketing, public relations, and nonprofit management background.

Jerry recently served as chief communications officer for the Veterans Health Administration, creating and managing clear, consistent, and confident messaging during the COVID-19 pandemic for Veterans, VA health workers, the media, stakeholders, and the public. Now he is leveraging his experience to assist America's top charities in building sustainable fundraising sources, enhancing supporter relationships, and increasing brand visibility through data-driven and influencer-focused initiatives.

As a pioneer in cause-related marketing, Jerry has developed programs and campaigns for organizations such as the Association of Retired Americans, College Parents of America, Congressional Medal of Honor Foundation, Cystic Fibrosis Foundation, Defenders of Wildlife, Disabled Veterans Memorial, Felician University, Humane Society of the US, March of Dimes Foundation, National Federation of the Blind, National Guard Youth Foundation, National Wildlife Federation, Veterans of Foreign Wars, and the World War I Memorial.

In his early career, he founded the End Hunger Network with actor Jeff Bridges and other celebrities, engaging the entertainment industry to prioritize ending hunger through high-visibility campaigns and innovative programs in music, television, and film. As Executive Director, he helped produce the historic Live Aid global concert, which reached an estimated audience of 1.9 billion people across 150 nations and raised over $145 million (equivalent to $450 million today) for humanitarian efforts in Africa. Today, as Board Chair of the End Hunger Network, he is supporting ending U.S. hunger, with a focus on engaging social media influencers and content creators.


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